A Quick Response code (QR code) is a geometric design that has encoded information that can be accessed when scanned with a code recognition scanner. Consumers are able to scan QR codes with their mobile device to access the stored information – whether it is a unique landing page created by your business, a special offer coupon, funny image or video.

QR codes may seem to be a new trend, but they have been around since the early ’90s. However with the widespread use of smartphones and scanning apps there has been a rise in the use of QR codes.

So how can QR codes be used?

QR codes are an easy way to link the offline and online worlds, so their use is limited only by your imagination; some uses of QR codes include:

•  Entry form for a competition
•  A special offer to your loyal customers
•  On your business, card to direct people to your online CV.
•  Nutritional information on your breakfast cereal box.
•  Travel information at a bus stop.

Pros and Cons of QR codes

Whilst QR codes are an easy way to link the physical world with the virtual world, it is important that it is created correctly so that it does not lead to error messages and unhappy customers.

QR codes can;

•  Help your business branding.
•  Be a unique way to view your product and manufacture information.
•  Boost traffic to your business website.

However, you should be mindful of the limitations QR codes may have.

•  QR codes require a smartphone and app to be used.
•  Your customers may not know what QR codes are.
•  Visually unappealing.

Costs of QR Codes

QR codes are very cost effective as most QR code generators are free. The cost of implementing QR codes into your marketing mix lies mostly in the print materials that the QR codes will be on.

Small businesses can incorporate their QR codes in their ads, on their business cards, or business vehicles – marketing collateral in the which they already invest money into.

An alternative to QR codes is Mobile Visual Search (MVS) – highly used through affluent Asia and some parts of South America. With MVS, a consumer is able to simply take a photo of a product or logo, and the MVS app will provide product or company information – sometimes with the added feature to purchase in real time. For example, public transport commuters are able to purchase their groceries while waiting for the train or bus.

Here at Clarity Marketing & Communications we specialise in the implementation of a range of online marketing initiatives. We will work with you to understand your business, and to find the most effective ways to reach your customers using digital tools. For further information on what Clarity has to offer your business contact the marketing experts on +61 411 139 881 or submit an online enquiry today.