How to Improve your Visual Content Strategy

High quality images are essential to your marketing strategy as a reader’s brain is faster at processing images than text. Integrating visual content into your marketing campaigns will capture the attention of your target audience and break through the clutter of other advertising messages. Read on for ways to incorporate visual content into your marketing […]

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Analysing Online Competition

There is a growing importance on competitive marketing analysis; it is challenging but essential for maintaining a successful marketing strategy. It is just as crucial to determine the performance of your competitor’s marketing campaigns as it is to examine your own business. Here is a guide to analysing your competition with advice on what to […]

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Blogging Tips

Writing regular online articles relating to your business field demonstrates your expertise and shows customers that you can solve their problem. Effective blogging gives your business a personality and including helpful strategies, expert advice and interesting posts will keep your customers coming back to your website, generating leads. Find out how to make the most […]

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#MarketingSuccess using Hashtags

A hashtag is when the symbol ‘#’ is used before a word published on a variety of social media platforms such as Facebook, Twitter, Instagram and Google+ to categorise posts. Hashtags are clickable, searchable and measurable and are an integral and strategic way to communicate online. Clicking on a hashtag will direct users to another […]

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