As the holiday season is undeniably a busy period for many businesses, it is still important to plan for the new year and create a marketing strategy to help your business stay on track. Preparing an annual marketing plan clearly outlining your business objectives and tactics for how you plan to achieve them will help […]
Many businesses measure their leads and conversion rates through the channel the customer used to make their purchase, however, this is sometimes not the only source of marketing they used to find your business. Digital marketing means customers have complete access to all online information about a product in the palm of their hand, through […]
High quality images are essential to your marketing strategy as a reader’s brain is faster at processing images than text. Integrating visual content into your marketing campaigns will capture the attention of your target audience and break through the clutter of other advertising messages. Read on for ways to incorporate visual content into your marketing […]
There is a growing importance on competitive marketing analysis; it is challenging but essential for maintaining a successful marketing strategy. It is just as crucial to determine the performance of your competitor’s marketing campaigns as it is to examine your own business. Here is a guide to analysing your competition with advice on what to […]
Web analytics are a variety of measurement tools which analyse reporting of the data from your website. It aims to improve the understanding and optimization of web usage by providing you with information about website traffic so you can make improvements to your website. Read on if you would like to know the benefits of […]
Looking for a low risk way to effectively boost your online sales? Affiliate marketing is an ideal marketing strategy with a high reward. It allows online businesses to affiliate themselves with website owners who generate sales for your business. Before deciding if affiliate marketing is right for your business, read on to understand exactly how […]
If you want your copy to engage readers, drive traffic and increase conversions, simplicity and clarity are the key. You don’t need to write a lot of copy to convince an audience to buy your product and you don’t need to be a professional copywriter to produce simple copy that sells. Here are 5 steps […]
Writing regular online articles relating to your business field demonstrates your expertise and shows customers that you can solve their problem. Effective blogging gives your business a personality and including helpful strategies, expert advice and interesting posts will keep your customers coming back to your website, generating leads. Find out how to make the most […]
A hashtag is when the symbol ‘#’ is used before a word published on a variety of social media platforms such as Facebook, Twitter, Instagram and Google+ to categorise posts. Hashtags are clickable, searchable and measurable and are an integral and strategic way to communicate online. Clicking on a hashtag will direct users to another […]
You could have the best product or service on the market, but that is not necessarily going to be enough to get people to your office, store or website. You need a carefully planned strategy to ensure you are optimising leads. Many people believe that you need to fork out thousands of dollars which can […]
