Whether you’ve been in business for a day, a month a decade or you are still yet to make the big leap, conducting a SWOT analysis is a great way to identify strategies to improve your marketing plan. This type of analysis is divided into four sections – Strengths, Weaknesses, Opportunities and Threats, and is […]
Following the huge success of Snapchat, Instagram released a new update back in August 2016, ‘Instagram stories’ – one of their biggest yet. Instagram stories is used to share moments of your day to your audience through images and videos which disappear after 24 hours. With the standard Instagram posts being reserved for perfectly posed […]
The images you post have a large impact on the way your brand is portrayed on social media. Whether it is the quality, shape or size of your images, each post will vary when displayed on different platforms, channels and devices. Be sure to post images that show up consistently and efficiently in your follower’s […]
No matter what kind of business you have, making some mistakes in your business’ marketing is inevitable. Be aware of the following marketing mistakes, which may cause your business to fall short of success and have a large impact on your sales.
Every business is different, but unless you have a large business with a large budget, you are going to need to put strategies into place to become successful. Following these marketing and business tips, which many profitable businesses have in common, will make a huge difference in your success.
When it comes to increasing open rates in email marketing, it is essential to capture your reader’s attention and stand out in their inboxes. Using emojis in your email subject line is a debatable topic and one that you should research and test with your target audience. They are starting to pop up more frequently […]
When starting writing content for your website you want to create content that increases the visibility of your brand to your target market. Once your brand is established, it may be beneficial for you to create content and write blogs on topics outside your niche market every now and then. Writing and posting on topics that […]
New Year’s resolutions don’t always have to be for your personal life, your small business or marketing team can really benefit from setting professional goals for the year ahead. The new year of 2017 should mean new business goals, marketing plans, metrics and strategies to achieve your objectives. Here are five goals you should consider […]
Bounce rate refers to the percentage of visitors who navigate to your website and don’t interact after the first page, indicating that visitors aren’t interested in your content or your webpage wasn’t user-friendly. A high bounce rate means visitors are closing your website or hitting the back button and is a sign you should improve your […]
Let your customers do the talking for your brand and boost engagement by posting user-generated content in your social media campaigns. User-generated content refers to any images, posts, tweets, videos or testimonials where the consumer is sharing the brand by their own choice instead of the brand posting the message itself. It is a powerful […]
