Many people don’t understand how important graphics are to marketing their business. With the addition of the latest social media technologies such as Pinterest and the new Facebook timeline cover photo, high quality graphics are more important than ever for your businesses image.
Every business, no matter how big or small, needs a marketing strategy. Your marketing strategy should include your marketing goals, defined strategies for reaching these goals, a clear analysis of your customers and your competitors, your marketing budget and a timeline for implementing your marketing activities.
Having an effective LinkedIn profile can be a powerful tool in marketing your business. When someone finds you on LinkedIn and you don’t make a good impression, it is a lost business opportunity. It could have been a new client or business partner. Below are 5 things people are doing wrong on their LinkedIn profile […]
A landing page is any page on a website where traffic is sent, to prompt a certain action or result. This can be your home page, or any other page on your website, such as a competition page. This traffic can be directed to your landing page via an online advertisement, a link in an […]
Mobile marketing consists of activities designed for mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customisation, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
When it comes to your business website, one of the most powerful and important pages that you can have is client testimonials. Client testimonials, when used correctly, are a great tool for converting a prospect into a client.
Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s (e.g. Google) “natural” or un-paid (“organic”) search results. Generally speaking, the higher ranked on the search results page a website is, and more frequently a site appears in the search results list, the […]
A Quick Response code (QR code) is a geometric design that has encoded information that can be accessed when scanned with a code recognition scanner. Consumers are able to scan QR codes with their mobile device to access the stored information – whether it is a unique landing page created by your business, a special […]
Public Relations (PR) is a field of marketing communications which concentrates on developing and maintaining a public image. Smart organisations have initiatives in place to encourage, maintain or restore their image in the public eye. In the past, creating a new PR campaign meant going through the traditional PR channels of newspapers, magazines, TV and […]
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services. With over 100 million active users, Instagram, which has been acquired by Facebook, is an attractive platform for business with products […]
