The first things you need to think about when building a mobile app is simplicity and strategy. You have to think about what your business does and what you want to get out of the app. Here are 5 tips to succeed when building your mobile app.
The first things you need to think about when building a mobile app is simplicity and strategy. You have to think about what your business does and what you want to get out of the app. Here are 5 tips to succeed when building your mobile app.
Understanding customer behavior is vital to every business. If you understand your customers’ behaviour and preferences, you will be able to better serve them and keep them coming back for more. The problem is, there is so much data available to us and it can sometimes be overwhelming, which makes it hard to correctly identify […]
Digital marketing is the way of the future. We are constantly hearing about all the new technology and as business owners need to keep abreast with this. But how do you keep up in a fast, ever changing environment? Below are some helpful tips to keep your business in the digital marketing game.
Customer service is an important part of every business. Good customer service can be the reason many of your customers are loyal to you, and bad customer service could severely damage your business. For many people, their first point of contact with your company is over the phone. This is no different to any other […]
So you have a new website and you’ve set up a Facebook and Twitter account for your business, but it’s not going as well as you’d hoped. That is because you need to have great content on these sites to keep people interested, and to provide value to your audience to keep them coming back […]
Engagement on Facebook is anything from a simple like or share to writing a comment or asking a question. The reason why engagement is so important is because it builds on your relationship with your fans, and it also helps Facebook rank posts and pages within its algorithm. The Facebook algorithm determines what certain people […]
Most of the time, images are more appealing than words, especially on the web. Today’s society is used to expressing themselves through photos on sites such as Instagram, Pinterest and Tumblr. They relate to pictures better than words, and we need to address this change in our marketing strategy. High quality images are more important […]
Transferring content from your desktop website to your mobile website isn’t as simple as copy and pasting. If you did that you would end up with a mobile website with far too many pages and too much information that people aren’t willing to read. Your mobile audience behaves differently than people accessing your desktop site. […]
White papers are great tools for generating credibility. Most of the time, customers will respond better to an informative paper than an advertisement or sales pitch. White papers are used to identify a problem and how to fix it. For example how to meet a company’s marketing needs, suggest the use of a certain product […]
Today, every business needs to accommodate smartphones and tablets with a mobile-optimised website. You can do this by either creating a mobile website, or a responsive website. The question everyone asks is ‘Which one is better?’ The truth is, neither of them is better than the other, it all comes down to what is appropriate […]