Instagram is a highly popular, growing network and a powerful marketing tool, as long as you use it effectively. As Instagram doesn’t have as many opportunities for links and ads as other social media platforms like Facebook and Twitter, many marketers struggle to understand how to use it successfully. If you’re unsure how to get […]
If you are just starting out marketing your brand you may be overwhelmed with the amount of platforms available to promote your content; social media, emails, blogs, videos, websites, advertisements, radio, television, magazines. How do you choose the platform that is right for your business and your audience?
As consumers are bombarded daily by brand images, advertisements and marketing campaigns, good graphic design is crucial when trying to capture the attention of your target audience. Colour is one of the most important components of design and can have a vast impact on your brand’s image. Here are 5 ways colour affects your brand; […]
Your brand may understand the ideal way to broadcast your content, from Twitter to billboards to online videos. But what about the ideal length of copy to get your content noticed and engage your audience online? The optimal length of your online content will depend on the product or service you are selling and your […]
To develop and maximise a strategic marketing and communications plan for your business it is essential that you understand the difference between inbound and outbound marketing tactics and how they can work effectively. A combination of inbound and outbound marketing activities can help your business generate a high return on investment with quality leads. Understanding […]
With the rise of digital content on the internet it is important for your business to create valuable and relevant content if you want to engage your target audience and improve your marketing strategy. Companies will need to consider the needs of their readers to stand out on the internet. Learn which types of digital […]
Snapchat is a video messaging application allowing users to send self-destructing images, videos and text. Snapchat is largely popular among teenagers and young adults and becoming the newest way to promote your business through social media. The mobile app provides the opportunity to reach new audiences, build awareness and drive results but can it work […]
In today’s challenging marketplace, the only way to ensure your business and brand stay competitive is to adapt to your market. Your brand must stay suitable for your current target market and your business must understand your audience and foresee changes. Here’s how to keep your business up to date and become an adaptable brand […]
Generating leads, building authority and driving traffic to your website are just some of the many valuable benefits to writing a blog for your business. If you are starting a new blog, you have probably researched many different types of posts and formats which other businesses use to attract readers. Here are some easy to […]
As YouTube is the second largest search engine in the world, there are many benefits for a business using YouTube as part of their marketing strategy. Videos can help increase brand awareness, help customers with purchase decisions and build a stronger connection to your customers. Here are some tips for growing your YouTube channel and […]
