As YouTube is the second largest search engine in the world, there are many benefits for a business using YouTube as part of their marketing strategy. Videos can help increase brand awareness, help customers with purchase decisions and build a stronger connection to your customers. Here are some tips for growing your YouTube channel and increasing your traffic.

Complete your Profile
A simple way to attract users to your channel is to ensure your YouTube profile is complete and up to date. Many channels forget to customise their video icons and cover photos with brand logos and add social network links. Ensure you select a compelling video as your feature video and rotate it every few weeks.

Equipment
It may seem obvious but a great video can be ruined by using poor quality equipment. Ensure you are using a high quality camera and microphone with adequate lighting when filming your video as this can make a huge difference in the number of viewers of your channel.

Be Consistent
Just like television shows and blogs, your YouTube videos should have a schedule. Post and update your content consistently for best results. A schedule means your viewers will know when to come back to your channel each week if they want to see more of your content and may encourage them to subscribe if they know you post regularly.

Use Annotations
Annotations are notes on your videos which you can use for in-video advertising, to create a call to action or link to a product or your website. Help increase your audience by creating a call to action annotation suggesting to views that they subscribe to your channel, like your video or leave a comment.

Optimise your Meta Data
Use SEO techniques with your YouTube videos by ensuring you have a captivating headline with related keywords, use relevant tags and fill your description with an accurate overview of your video in several sentences. Place social sharing links and links to relevant videos in your description to encourage users to view your other videos they may be interested in.

Engagement
Ensure you regularly check your channel for new comments from your viewers. Keeping active on your channel and replying to comments, keeping the conversation going, will help build engagement. At the end of your videos encourage viewers to respond with feedback and ideas for your future videos to generate comments. Don’t forget to share your video on your social media channels and your website to increase your reach.

Here at Clarity marketing and Communications, we can help you with any of your social media marketing needs. Call us on 1300 060 204 or submit an online enquiry to find out how we can determine the most appropriate online marketing strategy for your business.