Following the huge success of Snapchat, Instagram released a new update back in August 2016, ‘Instagram stories’ – one of their biggest yet. Instagram stories is used to share moments of your day to your audience through images and videos which disappear after 24 hours. With the standard Instagram posts being reserved for perfectly posed […]
The images you post have a large impact on the way your brand is portrayed on social media. Whether it is the quality, shape or size of your images, each post will vary when displayed on different platforms, channels and devices. Be sure to post images that show up consistently and efficiently in your follower’s […]
Video may be the fastest growing form of content marketing but they have been show to have a short shelf life. Videos seem to decline in views and engagement after a matter of weeks, meaning your video could go viral but then be forgotten soon after. Fortunately, there are many ways to fight this and […]
Many may think Instagram is all about the visuals, but to push engagement to another level, add context with your caption. A great Instagram caption to accompany your image should be attention grabbing, simple and include the perfect hashtags. Add a voice to your brand with these tips for writing successful Instagram captions.
It is important to choose the right social media platform for your business, as not every business has infinite time and resources to be active on every channel. Having an effective LinkedIn profile can be a powerful tool in marketing your business and achieving your business goals. Whether you haven’t yet launched a social media account […]
Finally Instagram have answered our prayers and can reveal follower demographics, post impressions and the best time to post. As you may have noticed, Instagram have released their business profile analytics tools; find out how to use them to your advantage.
Earlier this year, Instagram confirmed they are working on new business profiles and have now announced they are testing a new set of business tools with detailed in-app analytics – long awaited by many businesses. This will allow companies to learn more about their followers, see which posts are most engaging and determine the best […]
With Google’s search algorithms constantly evolving and becoming more involved with social media, it is important that you are giving your business the best chance to be noticed by Google. Google+ may not be everyone’s favourite social media platform but it should not be underestimated – it has over 300 million active users. It continues […]
Pinterest is a valuable marketing tool which many brands use to their advantage. Food companies pin recipes using their products, fitness brands feature health and workout guides and home décor businesses create DIY design pins. With 93% of pinners using Pinterest to plan or make purchases (Source: Millward Brown), it is important now more than […]
Social media pages such as Facebook are crucial for businesses to market themselves and extend brand awareness. It can be hard to increase your audience and engage your fans without paying for promoted posts and listings, however, here are some simple ways to grow your Facebook audience and encourage likes.
