Social media marketing offers many unique opportunities to reach potential customers and increase traffic. Too often, many businesses rush onto social media thinking it is an easy way to increase profit and don’t realise that if not managed correctly, it could damage your brand’s reputation. Here are some of the most common social media mistakes […]
A Google penalty is when a website is negatively penalised in Google’s search results due to violating their SEO guidelines. Google frequently releases new search algorithms to help display accurate search results focusing on areas such as links, keywords, content and mobile optimisation. It is a must for online marketers to know the latest changes […]
Location-based marketing uses targeted strategies to reach customers in a particular geographic area using mobile devices such as smart phones and tablets. Location-based marketing relies on smartphones with internet data and GPS technology to pin-point locations. As marketers have already seen a shift in the way consumers search on devices, they are spending more money […]
Email marketing allows you to speak to your consumers on a more personal level, in their inbox, a place where they frequently visit. However, when inboxes are crowded with hundreds of junk email flooding through, odds are that your emails won’t receive any attention. If you have been focusing on your business’ email marketing strategy […]
For many businesses, blogging is a regular part of their online marketing strategy. Posting blogs frequently will help your website get indexed more often by Google so you are more likely to rank higher in search results and increase traffic to your site. When you are frequently generating content and writing consistently every week, it can […]
As the marketing world is continuing to dramatically change and the majority of individuals now use the internet to search and find local businesses, how do you make sure you are making it easy for them to find and contact your business? Use a combination of these 5 digital marketing strategies to get your small […]
Infographics are visual representations of information and are a lot more appealing to your audience than plain text, making them great marketing tools for websites. Visual content, such as infographics, can help your brand increase reach on social media and increase site traffic on business blogs. Read on to find out how infographics can help […]
It is surprising to discover that according to a Google survey, more than half of small businesses do not have a website. If you’re one of the smart businesses who does have a website and recognizes the importance of online presence, you could still be making simple website mistakes. Improving your website can result in […]
Instagram is a highly popular, growing network and a powerful marketing tool, as long as you use it effectively. As Instagram doesn’t have as many opportunities for links and ads as other social media platforms like Facebook and Twitter, many marketers struggle to understand how to use it successfully. If you’re unsure how to get […]
Your brand may understand the ideal way to broadcast your content, from Twitter to billboards to online videos. But what about the ideal length of copy to get your content noticed and engage your audience online? The optimal length of your online content will depend on the product or service you are selling and your […]
