Blogs are a great way to provide new tips and facts to your clients on a regular basis and build your brand. The challenge for small businesses is for your blog to be found and stand out from the crowd to help improve your search engine ranking. Here are 6 ways to make the most […]
Social media pages such as Facebook are crucial for businesses to market themselves and extend brand awareness. It can be hard to increase your audience and engage your fans without paying for promoted posts and listings, however, here are some simple ways to grow your Facebook audience and encourage likes.
If your business invests a lot of resources into content creation, you want it to rank highly on search results pages and drive quality traffic to your website. Google puts a focus on quality content as a high ranking factor in their SERPs but the meaning of ‘quality’ is ever changing as they revise new […]
Social media and online networking play a vital role in every field of business today and are an essential form of brand representation. The role of online community management has dramatically changed over the years. Here is an overview of the evolution of community management and its vital role in an overall business strategy.
Does your website have a high bounce rate? There is no exact method to increasing visitor time on your website, it is different for each type of business but following these basic tips can help improve your website engagement.
Social media platforms frequently release updates and companies adapt to their new features as they identify new opportunities to reach their desired target audience. Social networking has proven to be an effective marketing tool and here’s why you should take advantage of using multiple platforms and their features.
Email marketing is one of the most cost-effective and measurable ways of reaching your customers, however, making your email stand out in a crowded inbox can be difficult. Read on to find out how to optimise your email marketing while keeping your content fresh and engaging.
As marketing has become more about tailoring personalised messages towards specific audiences and creating engaging content, the competition online has become fierce. This year businesses should prepare to make changes in their marketing strategies and leave any unsuccessful tactics behind. Here are some online marketing trends to watch out for in 2016.
As the holiday season is such a busy time, it is common for business owners to neglect their marketing efforts during the holidays with the promise of starting fresh in the New Year. This can cause your business to miss out on many opportunities such as boosting revenue and customer loyalty. For a successful holiday […]
Consistency throughout the visual elements of your business’ marketing campaigns is paramount for your brand if you want to be recognizable and stand out among your competitors. Your logo, images, fonts, colours and layouts must all work together to create a strong visual presence reflecting your brand. Whether you are creating imagery for social media, printed […]
