Video may be the fastest growing form of content marketing but they have been show to have a short shelf life. Videos seem to decline in views and engagement after a matter of weeks, meaning your video could go viral but then be forgotten soon after. Fortunately, there are many ways to fight this and […]
As the online marketing environment continues to develop, many businesses must determine a deeper understanding of customer needs and face inevitable obstacles. There is always one marketing area you can improve on in the online world that is continuingly advancing. Below are 5 challenges your business might encounter in digital marketing.
Many may think Instagram is all about the visuals, but to push engagement to another level, add context with your caption. A great Instagram caption to accompany your image should be attention grabbing, simple and include the perfect hashtags. Add a voice to your brand with these tips for writing successful Instagram captions.
Is your website getting a lot of traffic but not a lot of enquiries and transactions? Or maybe your bounce rates are high while your conversion rates are low. You could have great content and call-to-actions but you have created a website that works for you and not your target audience. Use these tips to […]
Content marketing is one of the most effective ways to market your services, although it requires a lot of investment before you will see meaningful results. Unfortunately there are many ways you can easily kill your content marketing campaigns, which can lead to disappointing results. Take a look at these common content marketing mistakes to […]
Email subject lines are one of the first impressions you have on your readers and are a vital component of your email marketing campaign. Be careful as your emails could be sent straight to the trash can or spam folder if they aren’t compelling enough to get a click through. The best subject lines are […]
It is important to choose the right social media platform for your business, as not every business has infinite time and resources to be active on every channel. Having an effective LinkedIn profile can be a powerful tool in marketing your business and achieving your business goals. Whether you haven’t yet launched a social media account […]
Finally Instagram have answered our prayers and can reveal follower demographics, post impressions and the best time to post. As you may have noticed, Instagram have released their business profile analytics tools; find out how to use them to your advantage.
You’ve spent hours designing your enewsletter, writing your copy and choosing your images, yet still struggle to generate traffic and reach your goal CTR. It can be hard to navigate the constantly changing email marketing world and there are often many things you are told you should be doing, but not what you shouldn’t be […]
Web analytics are an invaluable resource to help you make smarter decisions for your business. Without a way of tracking results, there is no way to evaluate whether your efforts are improving your search engine results. Measure these critical SEO metrics to truly understand the success of your SEO efforts and determine your online growth.
