We are exposed to an endless number of headlines every day whilst scanning through our favourite social media apps, making it difficult for any headline to cut through. This makes it crucial to get your headlines right to compete for your target audience’s attention. Follow our 4 tips to discover how your headlines can stand […]
Marketers place their focus on referral systems through social media platforms and websites, believing this is the easiest way to reach out to potential customers to create leads and conversions. Though, valuable leads are not always reached through this tactic. More emphasis is being placed on word-of-mouth tactics. As a study by Ogilvy found […]
Everyone knows about the world’s best video sharing website. But, do you know how to use it for your marketing benefits? Assuming you already have a website and other social media platforms as part of your digital marketing strategy. Building a strong presence on YouTube is the next step for your business.
With 300 hours of video being uploaded every minute on YouTube and one third of online activity consisting of watching videos, video marketing is a strategy that isn’t showing signs of slowing down. If you want to continue to be competitive in your industry, take note of these ways video marketing will change in the […]
The images you post have a large impact on the way your brand is portrayed on social media. Whether it is the quality, shape or size of your images, each post will vary when displayed on different platforms, channels and devices. Be sure to post images that show up consistently and efficiently in your follower’s […]
When it comes to increasing open rates in email marketing, it is essential to capture your reader’s attention and stand out in their inboxes. Using emojis in your email subject line is a debatable topic and one that you should research and test with your target audience. They are starting to pop up more frequently […]
When starting writing content for your website you want to create content that increases the visibility of your brand to your target market. Once your brand is established, it may be beneficial for you to create content and write blogs on topics outside your niche market every now and then. Writing and posting on topics that […]
Bounce rate refers to the percentage of visitors who navigate to your website and don’t interact after the first page, indicating that visitors aren’t interested in your content or your webpage wasn’t user-friendly. A high bounce rate means visitors are closing your website or hitting the back button and is a sign you should improve your […]
Let your customers do the talking for your brand and boost engagement by posting user-generated content in your social media campaigns. User-generated content refers to any images, posts, tweets, videos or testimonials where the consumer is sharing the brand by their own choice instead of the brand posting the message itself. It is a powerful […]
There are many ways you can create a more engaging digital brand experience and break through the crowded online marketplace.
