1. It is a great “free” service you are providing for your customers Blogs are a great way to provide new tips and facts to your clients on a regular basis. By sending regular e-alerts to your clients, your company and the services you provide, are able to stay top of mind – which is […]
An online presence is now a necessity for a business and it provides a great opportunity for small business to communicate with customers. Some of the benefits that online marketing provides include direct customer engagement, instant feedback and decreased costs. Listed below are some important tips for managing your online presence.
There is no doubt that Gen Y is tech savvy – they not only use social networks to keep in contact with friends, but also to manage their careers. Social media is not only a platform for you to promote and market your business, but it is also a way for you to unearth some […]
Pinterest has emerged as one of the fastest growing social networking sites on the internet. It’s simple functionality of organising and sharing of images has contributed to its popularity and wide usage.
Businesses that make an effort to maintain successful business-to-business relationships are rewarded with goodwill in both their online and offline networks. By taking the time to acknowledge relationships with other professionals, businesses also increase the odds of gaining additional work from acquaintances beyond their immediate circle.
When dealing with customers who voice their opinions online – whether it be negative, positive or neutral, many companies struggle to find the balance in responding in a way that both protects their brand and pleasing their customers.
Copywriting is the use of words and ideas to promote a person, business, opinion or idea. The key to writing a good article lies with being knowledgeable about the topic, knowing who your target audience is and knowing how to write. Listed below are the ten key tips to writing great copy.
On March 30th 2012, Facebook Timeline for Business Pages was released. The default landing pages no longer exist, which eliminated the process of “Fan Gating” (forcing users to like your business page in order to access more information). The new Facebook Timeline required you to take a more creative approach into converting users to Fans. […]
It is well known that most customers seek to find products and services via the web. This being the case, most businesses now realise that their marketing efforts should include some form of online marketing. One of the first strategies that come to mind is Search Engine Optimisation (SEO). Although SEO is a great way […]
With the dynamic landscape of the Internet always evolving; what was once considered the best practice for a website might not be the case now. Listed below are 10 common mistakes to avoid on your business’ website.
