Having an effective LinkedIn profile can be a powerful tool in marketing your business. When someone finds you on LinkedIn and you don’t make a good impression, it is a lost business opportunity. It could have been a new client or business partner. Below are 5 things people are doing wrong on their LinkedIn profile […]
A landing page is any page on a website where traffic is sent, to prompt a certain action or result. This can be your home page, or any other page on your website, such as a competition page. This traffic can be directed to your landing page via an online advertisement, a link in an […]
Mobile marketing consists of activities designed for mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customisation, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
When it comes to your business website, one of the most powerful and important pages that you can have is client testimonials. Client testimonials, when used correctly, are a great tool for converting a prospect into a client.
Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s (e.g. Google) “natural” or un-paid (“organic”) search results. Generally speaking, the higher ranked on the search results page a website is, and more frequently a site appears in the search results list, the […]
A Quick Response code (QR code) is a geometric design that has encoded information that can be accessed when scanned with a code recognition scanner. Consumers are able to scan QR codes with their mobile device to access the stored information – whether it is a unique landing page created by your business, a special […]
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services. With over 100 million active users, Instagram, which has been acquired by Facebook, is an attractive platform for business with products […]
Customer satisfaction is vital to success and survival in today’s marketplace. There’s an old saying in business: a happy customer will tell one or two people, an unhappy one will tell ten. It pays to keep your customers happy – especially when doing business online.
Content marketing is a marketing method of creating and distributing content that is both relevant and valuable to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Your business logo is one of the most important assets to your business. It is the very first thing a customer sees and the last thing they remember. Logos help to shape the whole identity of your business.
