Email marketing is great because it is easily customisable, personal and it works! According to a Duct Tape survey, last year 44% of email recipients admitted to making a purchase based on promotional emails they received. We are always looking for ways to increase our database, here’s 5 ways to help you build your list […]
Marketing automation refers to technology that allows businesses to more effectively market on multiple online channels such as email, social media, websites etc. The automation technology allows you to automate repetitive tasks and efficiently deliver engaging content, with the aim to turn prospects into customers. So do you need marketing automation for your business? Read […]
Many small business owners have been told that email marketing is good for their business, but don’t really believe it, and this shows in their emails. What you have to remember is that everyone has email now, and many have access to it all day every day through their smart phones. Email marketing is a […]
WordPress is traditionally used for blogs, but it is also a great tool to use to build a fully customizable website. WordPress is great for small businesses. Anyone can use it, which means that you or someone in your business will be able to make most changes without having to hassle a professional web designer […]
According to a Duct Tape survey, 96% of respondents said that they find a video helpful when making a purchase decision, while 73% said that they were more likely to purchase a product after watching a marketing video. This is a pretty convincing reason to invest in video marketing! Read on to find out how […]
The first things you need to think about when building a mobile app is simplicity and strategy. You have to think about what your business does and what you want to get out of the app. Here are 5 tips to succeed when building your mobile app.
Digital marketing is the way of the future. We are constantly hearing about all the new technology and as business owners need to keep abreast with this. But how do you keep up in a fast, ever changing environment? Below are some helpful tips to keep your business in the digital marketing game.
So you have a new website and you’ve set up a Facebook and Twitter account for your business, but it’s not going as well as you’d hoped. That is because you need to have great content on these sites to keep people interested, and to provide value to your audience to keep them coming back […]
Engagement on Facebook is anything from a simple like or share to writing a comment or asking a question. The reason why engagement is so important is because it builds on your relationship with your fans, and it also helps Facebook rank posts and pages within its algorithm. The Facebook algorithm determines what certain people […]
Most of the time, images are more appealing than words, especially on the web. Today’s society is used to expressing themselves through photos on sites such as Instagram, Pinterest and Tumblr. They relate to pictures better than words, and we need to address this change in our marketing strategy. High quality images are more important […]
