All too often in the marketing world, there are countless phases and fads that seem to suddenly appear, as if from nowhere. And then just as soon as they have appeared, they are gone again. As a business owner who is looking to get maximum results from their marketing activities, it can become difficult to […]
If you’ve ever heard anything about online marketing, there’s a good chance that you’ve heard the phrase SEO or Search Engine Optimisation. It feels like the term, and the online practice associated with it has been around for soooo long. It is certainly no secret that in the fast-paced world of internet, websites and online […]
In this technology driven age, every business – big, small, new or old – simply cannot afford not to have a digital marketing strategy as part of their overall marketing and business plan.
Is your investment in online marketing paying off? Studies show 30% of businesses don’t even measure the ROI of their marketing spend simply because they are so overwhelmed. But knowing whether your online marketing investment is paying off is vital to planning future marketing activities, avoiding missed opportunities or wasted money. Below we break down […]
It can be a difficult journey beginning to create strategies to gain likes and followers. But, let me tell you it is definitely a worthwhile journey. One thing many businesses focus on is the amount of followers or likes they receive. Though this is a good goal, small businesses need to shift their focus on […]
Effective email marketing for small businesses means getting your information in front of the right people at the right time. Nowadays, email marketing is an essential aspect of any small business digital marketing strategy, and if done correctly can help build relationships with clients and prospects, gather important data and boost marketing ROI. Additionally, email […]
Whether your company is new to Instagram or you have been using it for a while; it can be difficult to continuously generate appealing content for your target audience. The key things that help boost Instagram engagement are images, videos, catchy headlines, hashtags and frequent posts. This article is a checkpoint to help you create […]
Live video is the process of broadcasting real-time footage or a video feed to an audience online. Businesses are using live video to produce valuable and interesting content for their online audience. It is an opportunity for businesses to reach larger audiences, generate leads and turn them into conversions.
Social proof is a term created by psychologists that encompasses how much, as a society, we rely on feedback and actions of others to help make decisions. For marketing, it is a tactic that eases the minds of worried customers with the use of testimonials, likes, shares and comments. Read ahead to find out why […]
Content marketing is a valuable online strategy that many businesses are taking advantage of to boost audience engagement. Content marketing is the creation and distribution of valuable content for a targeted audience online. You can create blogs, videos and social media posts to engage with your target audience. Below are 4 tips to assist you […]
