Finally Instagram have answered our prayers and can reveal follower demographics, post impressions and the best time to post. As you may have noticed, Instagram have released their business profile analytics tools; find out how to use them to your advantage.
Considering the large increase in the percentage of mobile users over the past 4 years, the mobile community holds many new opportunities for marketers. According to Marketing Land, 80% of internet users use smartphones to search the web. Smart devices are no doubt an integral part of our day-to-day lives therefore your marketing strategy needs […]
It is surprising to discover that according to a Google survey, more than half of small businesses do not have a website. If you’re one of the smart businesses who does have a website and recognizes the importance of online presence, you could still be making simple website mistakes. Improving your website can result in […]
In the past few years it is evident that mobile internet usage has vastly exceeded desktop internet browsing although surprising that 60% of Australia’s leading businesses don’t have a mobile-friendly website. The desktop version of your website should be readable and useable on a mobile device, enabling your consumers to quickly find information about your […]
Many businesses measure their leads and conversion rates through the channel the customer used to make their purchase, however, this is sometimes not the only source of marketing they used to find your business. Digital marketing means customers have complete access to all online information about a product in the palm of their hand, through […]
Instagram is one of the most popular online photo-sharing platforms enabling you to share photos and short video content to your followers. As Instagram continues to grow with over 200 million active users, it becomes more and more influential for your business. Below are 3 big benefits your business can gain by sharing visual content […]
It is true that smartphone usage is increasing every day and mobile marketing can be a useful marketing tool, but is it right for your business? Before you decide to invest in a mobile marketing campaign, take some time to understand exactly what mobile marketing is and which types of businesses benefit most from using […]
