In today’s challenging marketplace, the only way to ensure your business and brand stay competitive is to adapt to your market. Your brand must stay suitable for your current target market and your business must understand your audience and foresee changes. Here’s how to keep your business up to date and become an adaptable brand […]
Finding new innovative ways to reach your target audience on multiple mediums is essential in any marketing strategy. If you’re trying out videos as a marketing tool, it is important that you create a strategic video marketing plan to help your videos stand out on social media. Read on to find out how to make […]
Marketing is about using multiple mediums to express your brand’s message and attract customers. Although one may think printed collateral isn’t necessary in today’s digital era, relying solely on online marketing may result in your business missing out on potential customers. A well-designed booklet, brochure or flyer will remind your prospect of your brand and […]
Do you have a social media strategy for your next industry event? In today’s market, with the convenience of social media, the days of printing out flyers promoting your upcoming event are gone and replaced with innovative online marketing techniques. Here are some effective event marketing tips enabling your brand to have a lasting impression […]
As it is more effective for companies to keep existing customers than it is to attract new customers, building customer loyalty is very important but also very difficult in today’s online marketplace. Customers turn to the internet for online research and find it hard to stay loyal to one brand due to the increased amount […]
If you have seen a Google Partner badge in the footer of a business’ website, this means the company is among a select group of agencies who have met the high standards of the Google Partner program. The Google Partner program is designed to help businesses find a trusted and professional agency to manage their […]
A company logo should express the best qualities of a business in a simple and memorable way. With a well-designed logo, customers can easily identify your business and discover how you can help them. Your logo is a visual representation of what your company stands for and for the long-term success of your business, it […]
A brand advocate is a satisfied customer who enjoys your brand and is willing to tell others about it, either online or by word of mouth. There are many valuable benefits of brand advocates for small businesses but it is not as easy as it seems to turn a regular customer into an actively engaged […]
Inbound marketing is any interactive marketing tactic that seeks to earn people’s interest rather than buying it and is seen as the most effective form of online marketing. Inbound marketing focuses on being found by a customer, is cost effective and has become a popular technique for small business public relations (PR). Inbound marketing techniques […]
Are you wondering how you can incorporate social media in your public relations strategy? It is clear that social media has drastically changed the PR world and is an important tool used to interact and connect with clients and customers. Instead of sending out press releases and waiting for the media to publish your story, […]
