Marketers spend a significant amount of time deciding on marketing approaches to grow their business, traditional marketing techniques, which we have relied on for decades and digital marketing tools, which are rapidly growing with high success rates. But which marketing method is better for your business?
For many small business owners, keeping track of everything from paperwork to financial records and client needs can detract you from keeping on top of your marketing efforts and testing out growing trends to promote your business. To help you stay on track of your marketing to avoid sabotaging your success, here are some marketing […]
Large businesses and big brands can drop thousands of dollars on advertising but for entrepreneurs, startups and small businesses with a limited budget, every dollar counts. Ditch traditional marketing approaches and forget the idea that you need a large marketing budget to succeed. Here’s how to get the most value from your marketing efforts on […]
If your business invests a lot of resources into content creation, you want it to rank highly on search results pages and drive quality traffic to your website. Google puts a focus on quality content as a high ranking factor in their SERPs but the meaning of ‘quality’ is ever changing as they revise new […]
A marketing plan is critical for every enterprise and means knowing your business, what it is you want to achieve through marketing efforts and devising a method to achieve this. Here are 7 reasons why your small business needs a marketing plan.
Social media and online networking play a vital role in every field of business today and are an essential form of brand representation. The role of online community management has dramatically changed over the years. Here is an overview of the evolution of community management and its vital role in an overall business strategy.
It takes a lot of effort, planning and research to get a product launch just right as technology and the internet have vastly changed the launch process over the past few years. The new media landscape can make it hard for your product to get noticed and make a strong impression on your target audience. […]
Email marketing is one of the most cost-effective and measurable ways of reaching your customers, however, making your email stand out in a crowded inbox can be difficult. Read on to find out how to optimise your email marketing while keeping your content fresh and engaging.
New Year’s resolutions don’t always have to be for your personal life, you should also think about making some marketing resolutions for your small business. If you want to succeed in 2016 it is important to set business goals and create strategies for how you are going to achieve them. Here are five goals you […]
As the holiday season is such a busy time, it is common for business owners to neglect their marketing efforts during the holidays with the promise of starting fresh in the New Year. This can cause your business to miss out on many opportunities such as boosting revenue and customer loyalty. For a successful holiday […]
