Unfortunately, sometimes things don’t go as you hope and a customer may have a negative experience with your business. Now whilst it has always been important to deal with customer complaints effectively, with the growth of social media, it is even more important you act quickly and effectively to minimise the impact of negative feedback […]
Content marketing is a valuable online strategy that many businesses are taking advantage of to boost audience engagement. Content marketing is the creation and distribution of valuable content for a targeted audience online. You can create blogs, videos and social media posts to engage with your target audience. Below are 4 tips to assist you […]
We are exposed to an endless number of headlines every day whilst scanning through our favourite social media apps, making it difficult for any headline to cut through. This makes it crucial to get your headlines right to compete for your target audience’s attention. Follow our 4 tips to discover how your headlines can stand […]
Marketers place their focus on referral systems through social media platforms and websites, believing this is the easiest way to reach out to potential customers to create leads and conversions. Though, valuable leads are not always reached through this tactic. More emphasis is being placed on word-of-mouth tactics. As a study by Ogilvy found […]
Everyone knows about the world’s best video sharing website. But, do you know how to use it for your marketing benefits? Assuming you already have a website and other social media platforms as part of your digital marketing strategy. Building a strong presence on YouTube is the next step for your business.
Whether you’ve been in business for a day, a month a decade or you are still yet to make the big leap, conducting a SWOT analysis is a great way to identify strategies to improve your marketing plan. This type of analysis is divided into four sections – Strengths, Weaknesses, Opportunities and Threats, and is […]
No matter what kind of business you have, making some mistakes in your business’ marketing is inevitable. Be aware of the following marketing mistakes, which may cause your business to fall short of success and have a large impact on your sales.
Every business is different, but unless you have a large business with a large budget, you are going to need to put strategies into place to become successful. Following these marketing and business tips, which many profitable businesses have in common, will make a huge difference in your success.
New Year’s resolutions don’t always have to be for your personal life, your small business or marketing team can really benefit from setting professional goals for the year ahead. The new year of 2017 should mean new business goals, marketing plans, metrics and strategies to achieve your objectives. Here are five goals you should consider […]
As the online marketing environment continues to develop, many businesses must determine a deeper understanding of customer needs and face inevitable obstacles. There is always one marketing area you can improve on in the online world that is continuingly advancing. Below are 5 challenges your business might encounter in digital marketing.
