Once upon a time, in the not-to-distant past, the term “artificial intelligence” or AI was seen as the stuff of science fiction. It conjured images of robots and aliens and supercomputers and the like, and the idea that artificial intelligence would come to be entwined in our daily lives seemed very far-fetched.
You don’t need to be a marketing mastermind to know what lead generation is. Any business owner is likely acutely aware of the fact that lead generation is a critical factor in the growth, and subsequent success, of their business. But when was the last time they stopped and looked at whether their current strategy […]
Once upon a time, anyone involved in sales or marketing was well-versed in the importance of the “sales funnel”. It was touted as the gospel for successfully making sales and undoubtedly stood the test of time for many, many years. Slowly but surely the dominant reign of the sales funnel has all but come to an end. With […]
Christmas is just around the corner and the frenzy of Christmas shopping is in full swing. Now is the time to maximise sales with a targeted Christmas marketing strategy for your small business. We have compiled a few tips to add a special sparkle to your Christmas Marketing campaign.
There is no better time than the present to create an impactful content marketing plan for your business’ blog. We know planning is easier said than done but studies show that businesses that develop a written plan have a major advantage separating businesses that succeed and businesses that fail. Below is a compilation of tips, […]
Tracking your marketing activity is the first step to improving your marketing activities and identifying if they are supporting your business goals.
Social media is a powerful marketing tool to help drive business, but without an effective social media strategy you may just be throwing money down the drain. To benefit from social media, you need a clear plan that sets out your objectives and clearly defines how you will achieve your business goals through the platforms […]
Effective email marketing for small businesses means getting your information in front of the right people at the right time. Nowadays, email marketing is an essential aspect of any small business digital marketing strategy, and if done correctly can help build relationships with clients and prospects, gather important data and boost marketing ROI. Additionally, email […]
Whether your company is new to Instagram or you have been using it for a while; it can be difficult to continuously generate appealing content for your target audience. The key things that help boost Instagram engagement are images, videos, catchy headlines, hashtags and frequent posts. This article is a checkpoint to help you create […]
Live video is the process of broadcasting real-time footage or a video feed to an audience online. Businesses are using live video to produce valuable and interesting content for their online audience. It is an opportunity for businesses to reach larger audiences, generate leads and turn them into conversions.
