Marketing automation refers to technology that allows businesses to more effectively market on multiple online channels such as email, social media, websites etc. The automation technology allows you to automate repetitive tasks and efficiently deliver engaging content, with the aim to turn prospects into customers. So do you need marketing automation for your business? Read […]
Many small business owners have been told that email marketing is good for their business, but don’t really believe it, and this shows in their emails. What you have to remember is that everyone has email now, and many have access to it all day every day through their smart phones. Email marketing is a […]
Facebook can be great for your business; it’s easy to use, cost effective and is the way of the future. Everyone is on social media now and your business needs to be too, but what has been happening lately, is that businesses reach have been decreasing. You need to make sure you are utilising all […]
Many companies have great online marketing, and great offline marketing, but the trick is integrating them together. You could have a great website and a well thought out and planned print campaign, but both of these are inhibited if they are not combined together. Below are some quick ways you can link your online and […]
There are many ways to market a business, but each business is different, and different sized businesses require different marketing techniques. If you want to keep up to speed with the latest marketing techniques for small businesses, read our quick guide below.
According to a Duct Tape survey, 96% of respondents said that they find a video helpful when making a purchase decision, while 73% said that they were more likely to purchase a product after watching a marketing video. This is a pretty convincing reason to invest in video marketing! Read on to find out how […]
The first things you need to think about when building a mobile app is simplicity and strategy. You have to think about what your business does and what you want to get out of the app. Here are 5 tips to succeed when building your mobile app.
Customer service is an important part of every business. Good customer service can be the reason many of your customers are loyal to you, and bad customer service could severely damage your business. For many people, their first point of contact with your company is over the phone. This is no different to any other […]
So you have a new website and you’ve set up a Facebook and Twitter account for your business, but it’s not going as well as you’d hoped. That is because you need to have great content on these sites to keep people interested, and to provide value to your audience to keep them coming back […]
Most of the time, images are more appealing than words, especially on the web. Today’s society is used to expressing themselves through photos on sites such as Instagram, Pinterest and Tumblr. They relate to pictures better than words, and we need to address this change in our marketing strategy. High quality images are more important […]
