Brand advocates are a business’ most loyal and engaged customers who enjoy your product or service and are willing to actively share their positive experience with your brand. As customers seek peer reviews before making a purchase decision, it is important for a small business to have a group of brand advocates to actively promote […]
Have you started a Twitter account for your business but don’t know how to make it successful? Twitter is a great social media platform to allow your company to communicate with your customers and leave a lasting impression on your audience with 140 characters. Here are some essential Twitter marketing techniques to use for your business […]
High quality images are essential to your marketing strategy as a reader’s brain is faster at processing images than text. Integrating visual content into your marketing campaigns will capture the attention of your target audience and break through the clutter of other advertising messages. Read on for ways to incorporate visual content into your marketing […]
If you want your copy to engage readers, drive traffic and increase conversions, simplicity and clarity are the key. You don’t need to write a lot of copy to convince an audience to buy your product and you don’t need to be a professional copywriter to produce simple copy that sells. Here are 5 steps […]
Guerrilla marketing is an unconventional, low cost marketing technique with a high impact outcome. This marketing method is commonly used by small business owners and relies on imagination, high energy and unique practices to produce maximum results on a small budget. If you are willing to take a risk, guerrilla marketing can set your business […]
Writing regular online articles relating to your business field demonstrates your expertise and shows customers that you can solve their problem. Effective blogging gives your business a personality and including helpful strategies, expert advice and interesting posts will keep your customers coming back to your website, generating leads. Find out how to make the most […]
A hashtag is when the symbol ‘#’ is used before a word published on a variety of social media platforms such as Facebook, Twitter, Instagram and Google+ to categorise posts. Hashtags are clickable, searchable and measurable and are an integral and strategic way to communicate online. Clicking on a hashtag will direct users to another […]
A landing page is the first page that website traffic come to when they receive a link from marketing campaigns, advertising or a blog post. Landing pages are an essential part of your online marketing strategy as they are the source of lead generations and conversions. Using these tips can help you determine the best […]
Content marketing is a valuable online marketing strategy; content optimization can help to increase leads and conversions, online visibility and search ranking, in turn, increasing the opportunity for more business. Here are some ways you can evaluate and grow your content marketing skills to optimise your online content, ensuring customers can find your website.
It is true that smartphone usage is increasing every day and mobile marketing can be a useful marketing tool, but is it right for your business? Before you decide to invest in a mobile marketing campaign, take some time to understand exactly what mobile marketing is and which types of businesses benefit most from using […]
