Do you have a social media strategy for your next industry event? In today’s market, with the convenience of social media, the days of printing out flyers promoting your upcoming event are gone and replaced with innovative online marketing techniques. Here are some effective event marketing tips enabling your brand to have a lasting impression […]
Social business pages are crucial for companies to market themselves and reach a large amount of people to extend brand awareness. Improving your Facebook posts can make a huge impact on the performance of your page and how many fans engage with your brand. Here’s how to get the most out of your Facebook posts […]
A company logo should express the best qualities of a business in a simple and memorable way. With a well-designed logo, customers can easily identify your business and discover how you can help them. Your logo is a visual representation of what your company stands for and for the long-term success of your business, it […]
Customers are blasted with thousands of marketing messages every day, whether it is while walking down the street or watching television. It is important for your small business to stand out from the crowd with a marketing approach that will gain your customers attention. Interactive marketing allows your business to reach customers on a personal […]
A brand advocate is a satisfied customer who enjoys your brand and is willing to tell others about it, either online or by word of mouth. There are many valuable benefits of brand advocates for small businesses but it is not as easy as it seems to turn a regular customer into an actively engaged […]
In the past few years it is evident that mobile internet usage has vastly exceeded desktop internet browsing although surprising that 60% of Australia’s leading businesses don’t have a mobile-friendly website. The desktop version of your website should be readable and useable on a mobile device, enabling your consumers to quickly find information about your […]
Social media engagement is a powerful tool in marketing for your business. Pinterest is a social media platform based mostly on images and generates more traffic than YouTube, Google+ and LinkedIn combined. As millions of social media users scroll the site to share images on a regular basis, your business is missing out on potential […]
Are you wondering how you can incorporate social media in your public relations strategy? It is clear that social media has drastically changed the PR world and is an important tool used to interact and connect with clients and customers. Instead of sending out press releases and waiting for the media to publish your story, […]
As it becomes harder and harder for small businesses to stand out from the crowd, a content marketing strategy is increasingly important. Content marketing has many benefits besides lead generation but requires a lot of investment before you will see meaningful results. According to Captora, 61% of consumers are more likely to buy from companies […]
An effective email marketing campaign will have an engaging headline, appealing design and appropriate schedule but the most effective way to increase conversion rates and grow sales is in your email content. Once you’ve mastered the basics of email marketing, it can be hard to retain your subscriber’s attention with engaging content. Here are 5 […]
