Infographics have become extremely important to many digital marketers, as 40% of people will respond better to visual information rather than plain text (Web Marketing Group). Successful infographics can draw new visitors and keep them on your website, increase social media reach and add expert authority to your brand. Before you go ahead and produce […]
Live chat functions for e-commerce websites has rapidly increased in popularity in the past few years and for many reasons. In fact, many users even expect there to be a live chat function, so you could be missing out on potential customers by not using the service. If there is any way you can improve […]
YouTube is the second largest search engine behind Google, and considering over 300 hours of video is uploaded to the channel every minute, it may seem impossible to rank your video on the first page of its search results. There is no debating YouTube has a major impact on search engine optimisation (SEO). YouTube uses […]
Business logos aren’t just a bunch of colours, graphics and fonts put together, they help shape a brand’s identity and are imperative in a competitive marketplace. As more businesses invest in powerful logo design, it is important to invest in strategic planning and artistic input when designing your business logo. Here are some tips for […]
Dynamic content is email marketing’s secret weapon, allowing you to personalise customer’s online experience with your brand and stand out amongst a crowded inbox. According to a study by VentureBeat, email currently has the highest ROI of any marketing channel. As getting your audience’s attention via email is becoming more challenging than ever, find out […]
With Google’s search algorithms constantly evolving and becoming more involved with social media, it is important that you are giving your business the best chance to be noticed by Google. Google+ may not be everyone’s favourite social media platform but it should not be underestimated – it has over 300 million active users. It continues […]
Large businesses and big brands can drop thousands of dollars on advertising but for entrepreneurs, startups and small businesses with a limited budget, every dollar counts. Ditch traditional marketing approaches and forget the idea that you need a large marketing budget to succeed. Here’s how to get the most value from your marketing efforts on […]
Marketers are always looking for new ways to improve websites for SEO purposes. According to HubSpot, historical optimization is the critical blogging tactic of refreshing old blog content to generate more traffic. Old blog posts are assets to your website and can still generate traffic years down the track so revising them for new readers […]
Blogs are a great way to provide new tips and facts to your clients on a regular basis and build your brand. The challenge for small businesses is for your blog to be found and stand out from the crowd to help improve your search engine ranking. Here are 6 ways to make the most […]
If your business invests a lot of resources into content creation, you want it to rank highly on search results pages and drive quality traffic to your website. Google puts a focus on quality content as a high ranking factor in their SERPs but the meaning of ‘quality’ is ever changing as they revise new […]
