Businesses that make an effort to maintain successful business-to-business relationships are rewarded with goodwill in both their online and offline networks. By taking the time to acknowledge relationships with other professionals, businesses also increase the odds of gaining additional work from acquaintances beyond their immediate circle.
Customer service is the series of activities designed to enhance the level of customer satisfaction. A consumer is more inclined to relay a bad experience with customer service than a good experience.
When dealing with customers who voice their opinions online – whether it be negative, positive or neutral, many companies struggle to find the balance in responding in a way that both protects their brand and pleasing their customers.
Copywriting is the use of words and ideas to promote a person, business, opinion or idea. The key to writing a good article lies with being knowledgeable about the topic, knowing who your target audience is and knowing how to write. Listed below are the ten key tips to writing great copy.
With the dynamic landscape of the Internet always evolving; what was once considered the best practice for a website might not be the case now. Listed below are 10 common mistakes to avoid on your business’ website.
What is Brand Loyalty? The loyalty, devotion or otherwise preference a customer has for a brand over others. When consumers become committed and emotionally connected to your brand and make repeat purchases over time, it is a result of consumer behavior and their values.
While internet marketing has a lot to offer and is still new and exciting, it is important not to forget the tried and true traditional forms of marketing. Direct mail outs are a great form of advertising which can be personalised, making them much more appealing to individuals than a mass consumer piece. So, what […]
