A Quick Response code (QR code) is a geometric design that has encoded information that can be accessed when scanned with a code recognition scanner. Consumers are able to scan QR codes with their mobile device to access the stored information – whether it is a unique landing page created by your business, a special […]
Public Relations (PR) is a field of marketing communications which concentrates on developing and maintaining a public image. Smart organisations have initiatives in place to encourage, maintain or restore their image in the public eye. In the past, creating a new PR campaign meant going through the traditional PR channels of newspapers, magazines, TV and […]
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services. With over 100 million active users, Instagram, which has been acquired by Facebook, is an attractive platform for business with products […]
Customer satisfaction is vital to success and survival in today’s marketplace. There’s an old saying in business: a happy customer will tell one or two people, an unhappy one will tell ten. It pays to keep your customers happy – especially when doing business online.
Are you aware that if your business places ads in print magazines or newspapers, have a commercial on TV, distribute brochures or pamphlets, present at conferences, have a billboard on the side of the road, or use vehicle wraps and signage, then you are able to measure your offline marketing initiatives with Google Analytics?
Content marketing is a marketing method of creating and distributing content that is both relevant and valuable to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
1. It is a great “free” service you are providing for your customers Blogs are a great way to provide new tips and facts to your clients on a regular basis. By sending regular e-alerts to your clients, your company and the services you provide, are able to stay top of mind – which is […]
An online presence is now a necessity for a business and it provides a great opportunity for small business to communicate with customers. Some of the benefits that online marketing provides include direct customer engagement, instant feedback and decreased costs. Listed below are some important tips for managing your online presence.
Outdoor advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
There is no doubt that Gen Y is tech savvy – they not only use social networks to keep in contact with friends, but also to manage their careers. Social media is not only a platform for you to promote and market your business, but it is also a way for you to unearth some […]
