Tracking your marketing activity is the first step to improving your marketing activities and identifying if they are supporting your business goals.
Tracking your marketing activity is the first step to improving your marketing activities and identifying if they are supporting your business goals.
Social media is a powerful marketing tool to help drive business, but without an effective social media strategy you may just be throwing money down the drain. To benefit from social media, you need a clear plan that sets out your objectives and clearly defines how you will achieve your business goals through the platforms […]
Effective email marketing for small businesses means getting your information in front of the right people at the right time. Nowadays, email marketing is an essential aspect of any small business digital marketing strategy, and if done correctly can help build relationships with clients and prospects, gather important data and boost marketing ROI. Additionally, email […]
Whether your company is new to Instagram or you have been using it for a while; it can be difficult to continuously generate appealing content for your target audience. The key things that help boost Instagram engagement are images, videos, catchy headlines, hashtags and frequent posts. This article is a checkpoint to help you create […]
Live video is the process of broadcasting real-time footage or a video feed to an audience online. Businesses are using live video to produce valuable and interesting content for their online audience. It is an opportunity for businesses to reach larger audiences, generate leads and turn them into conversions.
Unfortunately, sometimes things don’t go as you hope and a customer may have a negative experience with your business. Now whilst it has always been important to deal with customer complaints effectively, with the growth of social media, it is even more important you act quickly and effectively to minimise the impact of negative feedback […]
With 300 hours of video being uploaded every minute on YouTube and one third of online activity consisting of watching videos, video marketing is a strategy that isn’t showing signs of slowing down. If you want to continue to be competitive in your industry, take note of these ways video marketing will change in the […]
No matter what kind of business you have, making some mistakes in your business’ marketing is inevitable. Be aware of the following marketing mistakes, which may cause your business to fall short of success and have a large impact on your sales.
When it comes to increasing open rates in email marketing, it is essential to capture your reader’s attention and stand out in their inboxes. Using emojis in your email subject line is a debatable topic and one that you should research and test with your target audience. They are starting to pop up more frequently […]
When starting writing content for your website you want to create content that increases the visibility of your brand to your target market. Once your brand is established, it may be beneficial for you to create content and write blogs on topics outside your niche market every now and then. Writing and posting on topics that […]