Successful brand management is not an overnight gig. Much like a fine blend of your favourite, it takes time and a little persistence to perfect. And, if you are already putting it out there online, you have begun creating your brand.
Successful brand management is not an overnight gig. Much like a fine blend of your favourite, it takes time and a little persistence to perfect. And, if you are already putting it out there online, you have begun creating your brand.
Your brand’s image is a powerful tool that can leave a positive or negative impression on your target audience and have a large influence on their purchase decisions. Whether your business is a product or service, your brand image should reflect a unique component of your business’ personality. Follow our tips below to revise your […]
Business logos aren’t just a bunch of colours, graphics and fonts put together, they help shape a brand’s identity and are imperative in a competitive marketplace. As more businesses invest in powerful logo design, it is important to invest in strategic planning and artistic input when designing your business logo. Here are some tips for […]
Have you handed out several business cards to prospective clients and never heard back? A well-designed company business card creating a great first impression can mean the difference between someone making an enquiry or throwing your card in the trash.
As consumers are bombarded daily by brand images, advertisements and marketing campaigns, good graphic design is crucial when trying to capture the attention of your target audience. Colour is one of the most important components of design and can have a vast impact on your brand’s image. Here are 5 ways colour affects your brand; […]
Do you have a social media strategy for your next industry event? In today’s market, with the convenience of social media, the days of printing out flyers promoting your upcoming event are gone and replaced with innovative online marketing techniques. Here are some effective event marketing tips enabling your brand to have a lasting impression […]
A company logo should express the best qualities of a business in a simple and memorable way. With a well-designed logo, customers can easily identify your business and discover how you can help them. Your logo is a visual representation of what your company stands for and for the long-term success of your business, it […]
Are you wondering how you can incorporate social media in your public relations strategy? It is clear that social media has drastically changed the PR world and is an important tool used to interact and connect with clients and customers. Instead of sending out press releases and waiting for the media to publish your story, […]
Google is the world’s largest search engine, it’s important that you are giving your business the best chance to be noticed by Google, and in turn increasing your businesses reach online. Google designed Google pages for business owners seeking to maximise Google’s features for their professional purposes. Find out how to make the most of […]
Understanding customer behavior is vital to every business. If you understand your customers’ behaviour and preferences, you will be able to better serve them and keep them coming back for more. The problem is, there is so much data available to us and it can sometimes be overwhelming, which makes it hard to correctly identify […]