A Google penalty is when a website is negatively penalised in Google’s search results due to violating their SEO guidelines. Google frequently releases new search algorithms to help display accurate search results focusing on areas such as links, keywords, content and mobile optimisation. It is a must for online marketers to know the latest changes […]
Have you handed out several business cards to prospective clients and never heard back? A well-designed company business card creating a great first impression can mean the difference between someone making an enquiry or throwing your card in the trash.
Location-based marketing uses targeted strategies to reach customers in a particular geographic area using mobile devices such as smart phones and tablets. Location-based marketing relies on smartphones with internet data and GPS technology to pin-point locations. As marketers have already seen a shift in the way consumers search on devices, they are spending more money […]
Email marketing allows you to speak to your consumers on a more personal level, in their inbox, a place where they frequently visit. However, when inboxes are crowded with hundreds of junk email flooding through, odds are that your emails won’t receive any attention. If you have been focusing on your business’ email marketing strategy […]
For many businesses, blogging is a regular part of their online marketing strategy. Posting blogs frequently will help your website get indexed more often by Google so you are more likely to rank higher in search results and increase traffic to your site. When you are frequently generating content and writing consistently every week, it can […]
Instagram is a highly popular, growing network and a powerful marketing tool, as long as you use it effectively. As Instagram doesn’t have as many opportunities for links and ads as other social media platforms like Facebook and Twitter, many marketers struggle to understand how to use it successfully. If you’re unsure how to get […]
If you are just starting out marketing your brand you may be overwhelmed with the amount of platforms available to promote your content; social media, emails, blogs, videos, websites, advertisements, radio, television, magazines. How do you choose the platform that is right for your business and your audience?
As consumers are bombarded daily by brand images, advertisements and marketing campaigns, good graphic design is crucial when trying to capture the attention of your target audience. Colour is one of the most important components of design and can have a vast impact on your brand’s image. Here are 5 ways colour affects your brand; […]
Your brand may understand the ideal way to broadcast your content, from Twitter to billboards to online videos. But what about the ideal length of copy to get your content noticed and engage your audience online? The optimal length of your online content will depend on the product or service you are selling and your […]
To develop and maximise a strategic marketing and communications plan for your business it is essential that you understand the difference between inbound and outbound marketing tactics and how they can work effectively. A combination of inbound and outbound marketing activities can help your business generate a high return on investment with quality leads. Understanding […]
