While running a small business, one of the most important experts you will need is a marketer, putting it quite simply, marketers can help you make more money. Keeping this in mind, you may often wonder if you are getting the most out of your marketing efforts. If you are facing challenges you can’t handle […]
Market research is a crucial step for growing your business, as understanding your competition is invaluable. Before you start any campaign, the more time you can invest in identifying and researching your target audience, the more focused and effective your marketing efforts will be. There is no point investing money on reaching out to audiences who are […]
A major problem for many small business owners is having too much work and not enough time to complete it. The key to managing your marketing projects and increasing productivity involves creating an environment best suited to your work life. Whether you have a campaign deadline approaching or are juggling multiple marketing strategies at once, […]
Earlier this year, Instagram confirmed they are working on new business profiles and have now announced they are testing a new set of business tools with detailed in-app analytics – long awaited by many businesses. This will allow companies to learn more about their followers, see which posts are most engaging and determine the best […]
Marketers spend a significant amount of time deciding on marketing approaches to grow their business, traditional marketing techniques, which we have relied on for decades and digital marketing tools, which are rapidly growing with high success rates. But which marketing method is better for your business?
Business logos aren’t just a bunch of colours, graphics and fonts put together, they help shape a brand’s identity and are imperative in a competitive marketplace. As more businesses invest in powerful logo design, it is important to invest in strategic planning and artistic input when designing your business logo. Here are some tips for […]
Large businesses and big brands can drop thousands of dollars on advertising but for entrepreneurs, startups and small businesses with a limited budget, every dollar counts. Ditch traditional marketing approaches and forget the idea that you need a large marketing budget to succeed. Here’s how to get the most value from your marketing efforts on […]
Pinterest is a valuable marketing tool which many brands use to their advantage. Food companies pin recipes using their products, fitness brands feature health and workout guides and home décor businesses create DIY design pins. With 93% of pinners using Pinterest to plan or make purchases (Source: Millward Brown), it is important now more than […]
Social media pages such as Facebook are crucial for businesses to market themselves and extend brand awareness. It can be hard to increase your audience and engage your fans without paying for promoted posts and listings, however, here are some simple ways to grow your Facebook audience and encourage likes.
A marketing plan is critical for every enterprise and means knowing your business, what it is you want to achieve through marketing efforts and devising a method to achieve this. Here are 7 reasons why your small business needs a marketing plan.
