There are many ways you can create a more engaging digital brand experience and break through the crowded online marketplace.
There are many ways you can create a more engaging digital brand experience and break through the crowded online marketplace.
Video may be the fastest growing form of content marketing but they have been show to have a short shelf life. Videos seem to decline in views and engagement after a matter of weeks, meaning your video could go viral but then be forgotten soon after. Fortunately, there are many ways to fight this and […]
As the online marketing environment continues to develop, many businesses must determine a deeper understanding of customer needs and face inevitable obstacles. There is always one marketing area you can improve on in the online world that is continuingly advancing. Below are 5 challenges your business might encounter in digital marketing.
There’s a good chance that you’re spending more money than you need to on marketing your business and you should stop doing now. This is mainly due to the many out-dated marketing techniques that aren’t effective or are not the best solution for your business. Reviewing your marketing strategies and eliminating methods that aren’t working […]
Many may think Instagram is all about the visuals, but to push engagement to another level, add context with your caption. A great Instagram caption to accompany your image should be attention grabbing, simple and include the perfect hashtags. Add a voice to your brand with these tips for writing successful Instagram captions.
Is your website getting a lot of traffic but not a lot of enquiries and transactions? Or maybe your bounce rates are high while your conversion rates are low. You could have great content and call-to-actions but you have created a website that works for you and not your target audience. Use these tips to […]
Content marketing is one of the most effective ways to market your services, although it requires a lot of investment before you will see meaningful results. Unfortunately there are many ways you can easily kill your content marketing campaigns, which can lead to disappointing results. Take a look at these common content marketing mistakes to […]
Marketers spend a significant amount of time deciding on the right marketing approaches to grow their business. Digital marketing now has a larger role in driving a successful business than ever before. Here is why you need to be using digital marketing as part of your marketing mix to maximise your conversions and connect with your audience.
As a marketer’s role has dramatically changed in the online space over the years, there are many new apps to help you keep on top of your brand and simplify your marketing efforts. Here are 9 apps every marketing professional should download.
Email subject lines are one of the first impressions you have on your readers and are a vital component of your email marketing campaign. Be careful as your emails could be sent straight to the trash can or spam folder if they aren’t compelling enough to get a click through. The best subject lines are […]