SEO stands for Search Engine Optimisation. SEO endeavors to increase your businesses website ranking in search engines (such as Google and Yahoo). Search engines reward pages with the right combination of ranking factors, and SEO ensures your content is generating these ranking factors. Read on to find out the main ideas of SEO and how they are applied to websites.

One of the first things to do to increase your websites ranking is to use keywords. Keywords are words that people type into search engines. You first need to find out what the most common search terms are. Then you have to find out the strength of sites that already use those common search terms in their keywords. This way you know which keywords to include in pages of your website and what you are up against in regards to competitors.

Another thing that search engines favor, are sites that have their website linked to other websites. If reputable websites link to you website, search engines see your page as more relevant and is moved higher up on the search results page. So what SEO seeks to do, is to get your website linked on as many other websites as possible that are relevant to your industry and keywords. Make sure you don’t confuse quality with quantity; these links have to be from relevant sites, and if they aren’t search engines won’t rank them as highly. One way of ensuring this is through directories and by posting articles to industry blogs, forums and websites.

The internet is changing daily and this means that you have to review your SEO regularly. You may be ranking in the top 10 today, but if you leave your SEO for a couple of months without an update or review, your competition who are on top of their SEO will overtake you. You should also keep the content on your website fresh and up to date. Search engines take into consideration the activity on your website and when it was last updated. A good way of doing this is by having a blog on your website that you post an article on every week or fortnight. This means that you will always have new, up to date information on your website which is not only helpful to you and your search engine ranking, but also to your customers!

SEO is an extremely important part of every website as it will increase your search engine ranking and in turn, create more traffic to your website. However, the most important thing to remember is to make your website relevant! Your customers will appreciate it and it is seen favorably by search engines.

Here at Clarity Marketing & Communication we have the resources and knowledge to help you with all of your SEO and web design needs. With the latest software and wealth of experience, we can create a wide range of materials for various marketing purposes.