When it comes to your business website, one of the most powerful and important pages that you can have is client testimonials. Client testimonials, when used correctly, are a great tool for converting a prospect into a client.

Client testimonials provide a third party opinion on your business, product or service – and builds credibility for your business. Visitors have a sense of security when they read what other clients have experienced and trust is increased.

Below are some tips on how to acquire client reviews, how you can encourage users to leave feedback and how to collate the reviews on the internet.

LinkedIn recommendations

LinkedIn is a very resourceful social media platform in terms of customer testimonials – it can be taken straight from your person recommendations. At present, business profiles cannot receive reviews, but individuals including business owners are able to receive reviews and testimonials from clients and other LinkedIn members.

Youtube reviews

A video review on your business, product or service is highly influential. If you are running a seminar or networking night, ask guests if they would like to film a testimonial on how your product or service has helped benefit them.

Bonus tip: Embed Youtube testimonials on your website for quick access and SEO purposes!

Instore feedback

If possible, create a mobile app where customers can easily download, come into your store to trial the products or services and write reviews through the app to earn points redeemable at a later date. The app could link to product review forms via QR codes. If this is a little too high tech for you, a good old fashioned feedback-form achieves the same results!

Reward you reviewers

Create an appealing incentive for your customers that create a review for you. This can be in the forms of coupons, discounts on their next purchase or even a chance to win a prize. A little motivation can go a long way when you are trying to obtain customer reviews for your website’s testimonial page.

Simply ask your clients

Contact your existing client base and ask them to provide a client testimonial. This is also an opportunity for your client to give you feedback on your service or product and where you can improve.

Customer testimonials can be a powerful asset to any business, and when they are used the correctly, they can influence even the most skeptical potential new client. To find out more about encouraging, gathering and using testimonials on your website contact the marketing experts at Clarity Marketing today. Call us on +61 411 139 881 or submit an online enquiry.