Instagram is a highly popular, growing network and a powerful marketing tool, as long as you use it effectively. As Instagram doesn’t have as many opportunities for links and ads as other social media platforms like Facebook and Twitter, many marketers struggle to understand how to use it successfully. If you’re unsure how to get value out of your business’ Instagram account, read these useful tips.

Be Strategic with your Link
The most important link to add to your Instagram profile is one from your website, which could be your blog, a product page or custom landing page. Utilise your bio link, the only clickable link on Instagram, to directly reflect your campaigns. Strategically change your link according to any special offers, competitions or sales you brand is running, then change it back to your standard link once they are over. As Google Analytics can’t accurately track the mobile traffic that visits your website through your mobile Instagram account, use a link shortener to track your clicks. This will allow you to monitor how many visitors your Instagram page is actually driving to your website.

Use a Call to Action
There’s no point in customising the link in your bio if you don’t direct your followers towards it. Add a clear call to action in your post caption asking users to click on the link in your bio for more information or to view your promotion, driving them towards the next step of a conversion.

Showcase your Products and Services
For your viewers to be able to more easily relate to your brand, post images which put your products or services in context. For example, images of your products being worn by a person or being used in a familiar environment will be more engaging and sharable than a plain image of the product in your shop. Repost user-generated content with credit to the happy customer, showcasing how others are enjoying your product to your audience. If you are a service-based business, posting before and after photos or customer interactions will increase engagement.

Add Text to your Images
A great way to add creativity to your Instagram content is to use mobile apps or website tools to add text overlays to your images. As Instagram is a visual platform, adding text to your image as well as a caption will ensure your followers won’t miss your message and will brand your content. List details of a sale, promotion or event your brand is running over an image that reinforces your campaign to convey a clear message.

Here at Clarity Marketing and Communication, our team of experienced social media marketers can assist you to connect through social networking. We will work with you to determine the most appropriate strategy for your business, and the best way for you to reach your customers. For further information, please don’t hesitate to contact us on 1300 060 204 or submit an online enquiry.