Issue - April 2010
Welcome to Clarity eNewsletter, a marketing and communication bulletin for business owners and managers. Our intention is to provide you with brief articles, tips and updates on how to market your business effectively. Our articles aim to inform, but are general in nature. If you would like more detailed information on any marketing or communication issues, please don’t hesitate to contact me on 0411 139 881 or info@claritymarketing.com.au. Kind Regards, Deborah Quinn Clarity Marketing & Communication |
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So you have a company website – everyone thinks it looks great and surely now you’ll be able to attract a whole network for new customers. Unfortunately in reality, designing and developing your website is only one part of an effective online marketing strategy. The big question is how do potential customers find your website if they haven’t seen or heard your website name?
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Clear, concise, consistent communication: A key tool of an effective business Your company’s marketing communication extends across many touch points. From your support staff and professionals, through to your company’s marketing collateral, such as direct mail, invoices, signage, websites and all things in between. All the money spent on creating great looking company collateral will mean little if your communication message is not clear, concise and consistent. Try this quick quiz to see how confident you are that your communication, is clear, consistent and easily understood by both employees and customers alike. |
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First Impressions CountWhen meeting a client for the first time it is critical you make the right impression. How well you do during this first meeting reflects how well prepared you are, how professional you are and how much you value your meeting. In the first 5 minutes it is critical you establish your credibility. People like to work with people they like so don’t focus on selling your product until you have sold yourself. |
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Testimonial: Australian Lending Centre
I have been involved with Deb and the team at Clarity Marketing for number of years now. During this time we have worked on a range of marketing projects and initiatives and it has always truly been a pleasure. Deb’s ‘can do’ attitude has helped me to continue to grow my business at an impressive rate and her strict guidance and up-to-date knowledge of the marketing industry has made the entire process extremely easy and stress-free.
I particularly enjoy that Clarity can handle such a broad range of marketing
projects from online marketing strategies such as Pay It is certainly of benefit to have at our disposal the resources of a professional marketing company who genuinely care for the growth of our business. Chris Riotto If you would like more information on how Clarity Marketing can help your business stand out from its competitors, then please contact Deborah from Clarity Marketing on 0411 139 881 or email info@claritymarketing.com.au
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Level 1, 105 Pitt St Sydney NSW 2000 | M: 0411 139 881 | F: +61 2
9223 9266 | E: info@claritymarketing.com.au |
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